We focus heavily on getting traffic.  Big traffic numbers obviously increase your chances in making sales.   But once you get a customer, it is he who must be taken care of and respected.   We’ve heard forever “the customer is always right”.  Even when he is not quite right, he has to be handled in a way that does not disrespect him.  Yes, you are bending over backwards for a customer who may not really deserve that kind of gracious treatment, but you need to do what you can to make each customer happy with you.

If a customer pays for something and you email him that he has to wait maybe 2 days before you can get back to responding to his email request for downloading help, he won’t be happy.  Don’t make a customer wait.  Go to any length to solve his problem or at least do what you can and apologize for inconveniencing him.  Ask how you can help him further and just state outright that you value him as a customer.   Make it clear that you want him to be happy with you and your product.

Valuing and respecting your customers is vital in order to stay in business – whether as an internet marketer or as an offline business or store.  If customers aren’t happy with you, that information can easily become well known and your long-time success will be doomed.  The opposite is true, too.  If your customer service is great, your reputation will bring you long-lasting repeat customers.

Take care of your customers and they will be taking care of you as well!

Thanks for visiting,

Jackie